Establishment and Application of Food Traceability System Based on SWOT Analysis
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Abstract:
Food traceability system refers to the ability to track and trace the process covering all links in the food industry chain, which plays an important role in food safety. Although China has promulgated various regulations to strengthen food safety, some gaps in the implementation process may reduce the effectiveness of the law. Based on the current situation a mixed method of data collection was adopted to achieve two objectives: to explore factors affecting the adoption of food traceability systems in China and to construct a food traceability system for a medium-sized restaurant in Hong Kong. In particular, a quantitative method involving a structured questionnaire analyzed the factors affecting food traceability systems, while a case study approach was applied to conduct a thorough SWOT analysis of the proposed food traceability system. The results indicate that consumers’ psychographic characteristics, socio-demographic profiles, and consumer cognition of food safety affect food traceability systems. The SWOT framework revealed that, despite the internal weaknesses and external threats to the proposed system, organizations can take advantage of the strengths and existing opportunities of the system to operate the tool. Literature reference, questionnaire survey and field investigation are used as methods respectively in project, then a traceability system for Wing's Catering was designed and this system was analyzed by SWOT analysis. As a result, the system is simple to operate within low cost, and it is suitable for similar specification like Wing's to apply food traceability.
